Enter The Best Launch Event
If you have staged an event specifically designed to launch a new product, service, company or brand that has garnered media coverage, client accolades and demonstrates the power of the launch event to achieve marketing and business objectives, then you should enter this award.
Examples of Organisations that should enter: PR Agencies, Event Management Companies, Exhibition Organisers, Conference Organisers, Live Event Promoters.
Entry is by a 5 A4 page submission: The judges would like to see hard-evidence of commercial and creative success from the introduction of a completely new branded product/service or company using a special one-off event. Please address the key criteria set out below, backed up by photos (4 minimum), laying out any additional info (e.g. videos etc) in a clear manner.
- Event Information: rationale for the event in the first place, name and description of the body on whose behalf you provided the product launch, what objectives did the client set, who were the team who worked on the event.
- Please specify the event budget, any creative uses of same.
- Delivery & Execution: what were your concepts and how did you fulfil the objectives set out, highlight any exciting features, outline any special challenges faced and resolutions, how was the event marketed and promoted.
- Achievements & Outcomes: what press coverage was generated, what was the profile and number of attendees and what feedback was received from the client and attendees.
- Please detail any innovations that you introduced through this project.
- Sustainable Practices: Outline the steps taken to improve energy efficiency and reduce the carbon footprint of the event(s), backed up with stats and facts where possible.
- Include any other relevant statements or facts which support your entry.